Brand design and custom typography for Way2Pay, a highly adaptable platform with a key focus on simplifying payment processes and minimizing costs. The aim was to create a brand identity that embodies both a technological advantage and trustworthiness, centered around a distinct custom logo and headline font.
Client: GK Software
Creative Direction and design: Dave Hänggi
Design: Markus Strümpel, Nina Edmondson, Stephano Nenke, Rene Müller
3D and animations: James Tibbitts
Type Design: Dave Hänggi, Markus Strümpel, Nina Edmondson
Consulting: Matthias Dietz
The visual brand identity of Way2Pay mirrors the seamless fusion of engagement, sophistication, and user-friendliness the brand represents. The design encapsulates the essence of the company's mission to provide effortless and efficient payment solutions.
The photography style of Way2Pay adds a human touch to the brand design. Warm tones and inviting compositions create a sense of connection, infusing the otherwise technologically sophisticated appearance with a friendly and approachable atmosphere.